Creative Ways to Use Your Gym’s Mezzanine Floor for Growth and Revenue
Once you’ve installed a gym mezzanine floor, how you use that extra space is key to getting the best return on your investment. Here are some creative ways to turn your mezzanine into a revenue-boosting powerhouse.
1. Launch New Fitness Classes
One of the easiest ways to use your new mezzanine space is to offer additional group fitness classes. Think:
- HIIT sessions
- Yoga and Pilates
- Dance and Zumba classes
- Strength and conditioning workshops
More classes mean more members and more income potential. Plus, offering a diverse timetable helps you stand out from local competitors.
2. Create a Personal Training Zone
Personal training is one of the highest-earning areas for most gyms. Use your mezzanine to create a private PT zone, complete with functional equipment like kettlebells, sleds, and battle ropes. Giving PT clients a dedicated space makes their experience feel more premium — and justifies higher session prices.
3. Build a Recovery and Wellness Area
Wellness is booming, and gyms that offer services like sports massage, stretching areas, or guided recovery sessions are tapping into new revenue streams. A mezzanine floor can house:
- Stretching and foam rolling areas
- Recovery equipment like Normatec boots
- Massage tables or therapy rooms
Promoting recovery services can also boost member retention by helping them stay injury-free.
4. Add a Member Lounge or Co-Working Space
Modern gym-goers want more than just a workout. A small member lounge or co-working space with free Wi-Fi and coffee can:
- Increase dwell time
- Improve member satisfaction
- Encourage a community feel
You don’t need a huge area to create a comfortable, stylish spot where members can relax before or after training.
5. Host Workshops and Events
Your mezzanine can double as an event space for fitness workshops, nutrition seminars, and open days. These events not only bring in extra revenue but also position your gym as a hub for fitness education and community engagement.
Conclusion:
Installing a mezzanine floor is just the first step. With a bit of creativity, you can use that new space to boost your gym’s offerings, grow your membership, and create multiple new revenue streams.
Ready to make the most of your gym’s potential? Get in touch with Doity Engineering to find out more about how we can help you expand the space in your gym.
Email: sales@doity.com
Phone No: +44 (0) 1706 646971
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